By personalising a paeony product you can:

- Express brand messages online with innovative and memorable rich media formats.
- Keep players interacting with your brand for longer.
- Get positive brand association with moments of fun and leisure.
- Gather user registrations data through competitions.
- Drive traffic to your site (higher click through rates than ad banners).

By placing a paeony product on your site you can:

- Keep users online longer (good stickiness).
- Get them coming back more often (good return rates).
- Use viral marketing tools for a "word-of-mouth" effect.
- Earn sponsorship revenue on products designed to carry advertising.